NFTs or non-fungible tokens are unique digital assets that cannot be exchanged for other tokens or assets. They are stored on a blockchain, which is a decentralized digital ledger that records transactions. NFTs have become increasingly popular in recent years, with the market growing from $13.7 million in 2018 to $2.5 billion in 20211. The growing popularity of NFTs can be attributed to their ability to provide a new way for creators to monetize their work and for collectors to own unique digital assets.
Robust community engagement is essential for the success of NFT projects. Without a robust community of users, NFT projects can fail to get off the ground or can quickly collapse as all the token-holders lose interest1. Integrating community features into an NFT collection can further enhance engagement. For example, Gap has gamified its NFTs collection by combining multiple common NFTs into fewer limited ones.
Discord is a forum-style group messaging software that combines video, voice, and text communication into a single platform. Discord is becoming an increasingly important destination for creators, marketers, and users. With 140 million active monthly users, a figure that has more than doubled since 2019, Discord has become a powerful platform for building communities around NFT projects.
Read more: From Reddit to Discord: How NFTs are Revolutionizing Online Communities
NFT projects use Discord to build their community. In Discord groups, they can give their announcement, updates, help, and supports around the NFT Projects. This helps the NFT projects to create a thriving community around their NFTs project. For instance, although Discord used to be gaming-oriented, it has now become a destination for the majority of NFT projects out there. The reason for that can be attributed to many factors, including the fact that Discord, unlike other platforms, is highly customizable and chat-friendly.
Community building and fostering engagement are critical components of the NFT space. NFTs are unique digital assets that are stored on a blockchain. They can be anything from digital art to music, videos, and more. The NFT space is growing rapidly, and building a community around your NFT project is essential to ensure its success.
Read more: How to Build an NFT Community That Lasts in 5 steps!
Community building is important because it helps to create a sense of belonging among members. It also helps to foster engagement by providing a platform for members to share their thoughts, ideas, and feedback. This feedback can be used to improve the NFT project and make it more appealing to potential buyers.
Fostering engagement is also important because it helps to keep members interested in the NFT project. Engagement can be fostered through various means, such as contests, giveaways, and other incentives. These incentives help to keep members engaged and interested in the NFT project.
One way to streamline NFT discovery on Discord is to create dedicated channels for sharing and discussing NFTs. These channels can be organized by topic or theme, allowing users to easily find and share NFTs that match their interests. Furthermore, by using Discord's powerful search and filtering tools, users can quickly discover new NFTs and connect with other like-minded individuals.
Discord also offers a range of tools for sharing and showcasing NFTs. Users can share images and videos of their NFTs and links to external platforms where their NFTs can be viewed and purchased. By leveraging these tools, users can easily share their NFT collections with the wider Discord community.
NFT giveaways, auctions, and trading channels are great ways to enhance community engagement. NFT giveaways are a great way to get people interested in your NFT project. They can be used to reward your community's loyal members or attract new members. NFT auctions are another great way to enhance community engagement. They can be used to create excitement around your NFT project and to generate interest from potential buyers.
Trading channels are also important because they provide a platform for members to buy, sell, and trade NFTs. In addition, trading channels can create a sense of community among members and foster engagement by providing a platform for members to share their thoughts, ideas, and feedback.
Integrating NFT features into your Discord server can be a great way to build a community around your NFT project. Here are some steps you can follow to integrate NFT features into your Discord server:
1. Create the NFT Discord server. You can either start the server from scratch or use a Discord server template. Server templates will already have roles, channels, and permissions to make the process easier.
2. Set up the categories and channels. This is the skeleton of your server, and how you set these up will largely influence the flow of your community's ability to communicate with each other.
3. Add NFT bots and integrations. There are many bots and integrations available that can help you manage your NFT project on Discord. Some popular options include Mee6, Carl-bot, and Dyno. (Check our guide here)
4. Create NFT giveaways and contests. Giveaways and contests are a great way to get people interested in your NFT project. You can use bots like GiveawayBot to help you manage these events.
5. Use NFT trading channels. Trading channels provide a platform for members to buy, sell, and trade NFTs. In addition, they can be used to create a sense of community among members and to foster engagement by providing a platform for members to share their thoughts, ideas, and feedback.
Discord is a great platform for promoting NFT drops and limited editions. Here are some strategies you can use to promote your NFT project on Discord:
One way to promote your NFT project on Discord is by hosting NFT events. You can create custom NFTs for events like auctions, giveaways, and virtual meetups. By doing so, you can create a unique experience for your community and build excitement around your project.
Another way to promote your NFT drops and limited editions is by using Discord announcements. You can create custom announcements with images, videos, and links to your NFT marketplace. This can help drive traffic to your marketplace and increase sales.
Offering early access to NFT drops or limited edition tokens to members of your Discord community is another way to build excitement around your project and create a sense of exclusivity. This can incentivize members to buy your NFTs and help your project gain momentum.
To further incentivize members to buy your NFTs, you can create special roles or titles within the Discord community for members who hold your NFTs. This can create a sense of community around your project and make members feel like they're part of something exclusive.
Finally, using exclusive chat channels or voice rooms to engage with members of your Discord community can help build relationships with members and create a sense of community around your project. By engaging with your community in a meaningful way, you can build a strong following for your NFT project.
One of the most important steps you can take is to ensure that your digital wallet is secure. This means using a reputable wallet provider, enabling two-factor authentication, and never sharing your private keys with anyone.
Another important step is to be cautious when buying and selling NFTs. Only buy from reputable sources and be wary of scams or fraudulent offers. When selling your NFTs, make sure to use a trusted platform and follow their guidelines for safe transactions.
Read more: Digital Wallet Explained: Types With Examples and How It Works
It’s also important to stay informed about the latest security threats and best practices for protecting your NFT assets. This means keeping up-to-date with news and developments in the NFT space and regularly reviewing and updating your security measures. By taking these steps and being proactive about security, you can help protect your NFT assets and ensure that you’re able to fully enjoy the benefits of this exciting new technology.
- Implementing moderation and verification processes to prevent scams and fraud
To prevent scams and fraud is to implement a robust user verification process. This can include verifying their identity through government-issued identification and their contact information and payment methods. Platforms can reduce the risk of fraudulent activity by ensuring that users are who they say they are.
Another important step is implementing moderation processes to monitor user activity and flag suspicious behavior. This can include monitoring for spam or fraudulent offers and reviewing user reports of suspicious activity. Platforms can quickly identify and address potential scams or fraud by actively monitoring user activity.
It’s also important to educate users about the risks of scams and fraud and provide them with the tools and information they need to protect themselves.
- Educating community members about NFT security and guiding them toward safe practices
One important step in educating community members about NFT security is to provide them with information about how to secure their digital wallets. This includes using a reputable wallet provider, enabling two-factor authentication, and never sharing private keys with anyone.
Another important step is to educate community members about the risks of scams and fraud when buying and selling NFTs. This includes providing information about common scams and fraudulent offers and guidance on how to safely buy and sell NFTs using trusted platforms.
It's also important to foster a culture of security within the community. This means encouraging community members to share their experiences and knowledge and to support each other in following safe practices. By working together, we can help ensure that our community is a safe and secure place for everyone to enjoy the benefits of NFTs.
Final Remarks
Discord is an excellent platform for NFT creators and community builders who are looking to engage with their audience and build a strong community around their work. By integrating NFTs into Discord, creators can offer their audience a more immersive experience and build a loyal following. Discord offers a range of features that can be used to enhance engagement, such as voice and video chat, screen sharing, and file sharing. Additionally, Discord offers a range of tools that can be used to manage and grow a community. For example, creators can create custom roles and permissions for their community members or use bots to automate tasks such as moderation or event management.
Discord is a powerful tool that can help NFT creators and community builders take their work to the next level. By leveraging the platform's features and tools, creators can build a strong community around their work and engage with their audience in new and exciting ways. Whether you're an experienced NFT creator or just starting out, Discord is worth exploring to enhance engagement and build a loyal following.